Every now and then high street stores will enjoy the success of one sell-out item, and today is Primark's day. People are obsessed with one of their £15 summer dresses, and we get it...
The dress in question is a blue gingham button-up midi dress with fluted sleeves and can be yours for a mere £15. But you might face a problem if they don't restock - the dress is already sold out. Savvy shoppers are already reselling the dress for double the price on eBay.
So what's the trick? Make it look designer. H&M's Vetements-copy asymmetrical cut jeans sold out last year in days, while Mango's Burberry-style snakeskin boots were an instant hit.
Primark's blue gingham dress could be Rosie Assoulin, which adds to its appeal.
It's Primarni at its finest.
Didn't manage to get your hands on the dress? Here's 60 more pretty and chic summer dress options...The 43 summer dresses you're seeing all over InstagramGallery43 PhotosncG1vNJzZmivp6x7qLjApqauqp2WtKLGyKecZ5ufY8Kse8Crq6KbnJp8sb7Ippiro12osq24jKisrWWXnruotMCmZJ2qlajA