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Netflix Hikes Price of Basic Plan to $11.99 a Month in U.S., Premium Goes Up to $22.99

Netflix increased the price of both its basic and premium plans in the U.S. Wednesday, as well as in France and the U.K.

The cost of the streamer’s ad-supported ($6.99 per month in the U.S.) and standard ($15.49) tiers remain the same in those territories.

“While we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same — a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more,” Netflix said in a letter to shareholders, which accompanied its Q3 financial results.

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Netflix increased the price of its basic plan (which does not include ads, but is no longer available to new subscribers) to $11.99/month and premium (which offers streaming in Ultra HD and the ability to watch on up to four devices at once), to $22.99/month, up from $9.99 and $19.99, respectively.

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In the U.K., basic plans will now cost £7.99 per month, and premium will run £17.99, while in France those plans are rising to €5.99 and €19.99.

Netflix says “our starting price is extremely competitive with other streamers and at $6.99 per month in the U.S., for example, it’s much less than the average price of a single movie ticket.”

The price increases were announced Wednesday as Netflix reported its third-quarter 2023 financial results. In the period from July 1-Sept. 30, the streamer saw its total global paid subscribers rise by nearly 9 million to total 247.15 million.

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