Can PepsiCo become the next Red Bull?
Frank Cooper III, who serves as the soda giant’s chief marketing officer of global consumer engagement, has long championed the power of entertainment as a way to build a loyal fanbase around the company’s brands, including Mountain Dew. Yet while he’s had some successes with one-off projects like Pepsi Max’s “Uncle Drew” saga with NBA star Kyrie Irving and a $50 million deal with Beyonce, Cooper’s looking to produce music, TV shows and Web series through a newly formed internal studio called the Creators League. Read More...
Taylor Swift isn’t the only one in the Swift family who thinks highly of her NFL boyfriend, Travis Kelce. According to a body language expert, the “Anti-Hero” singer’s father, Scott Swift, also seems to be “team Travis.” Ahead, all the signs that pointed to Swift’s dad and the Kansas City Chiefs player getting along at the Argentina Eras tour stop.
Swift’s dad looked ‘nothing but delighted’ at the Eras concert in Argentina with Kelce On Nov. Read More...
SEMANTIC ENIGMASWhy is the indentation in a house brick called a frog? Ben Chaston, Hong Kong, China
In the 1930s the bricks were made by hand in slop moulds and the indent required a wooden former in the bottom of the mould box. This looked like a crouching frog and the name stuck despite its reference to the indent. Jack Hill, St Albans, UK
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