When it comes to the best selling perfumes for women you can follow your nose. Or you can get the lowdown on PerfumeTikTok, where fragrance buffs give you their no-holds-barred opinion on what scents are really worth your hard-earned cash. Either way, it's a big decision.
Perfume is so much more than just another beauty product. It's evocative, visceral and even transformative. A fragrance can transport you to a distant memory, or remind you of a particular person. It can uplift, add drama, reduce stress, make you feel sexy and make you feel strong – all in one simple spritz.
Therefore, finding one that truly appeals to you is hugely important. It needs to be a convincing enough expression of your personality and style that you'll want to wear it for years to come. Not to mention, you want it to be a signature scent that people will remember you by – just not in a cloying, please-let-her-get-out-of-the-lift way.
Best perfumes for women - our top picks:
How to find the best selling perfumes for women
That said, fragrance halls are enough to make both you and your credit card break out in a sweat. They're bursting at the seams with hundreds of different options, and shopping for fragrance online still feels hard to navigate.
Therefore, taking crowd-pleasers into consideration might not be such a bad step in narrowing things down – whether that's a trending perfume on TikTok or a classic that has earned its status as one of the most popular scents with its unique formulations, beautifully crafted accords and stand-out signature bottle.
In our experience, it's always helpful to take a look at the ultimate heroes in the field, the tried, tested and much beloved fragrances, which have won the hearts of so many before us.
What fragrance do women like most?
Few things in beauty are as divisive as perfume. Scent itself is very personal – what smells like a delicate bouquet to some is like a headache-inducing flower bomb to others.
But in terms of what perfumes are proving the most popular, Ariana Grande's Cloud, with the hashtag #arianagrandecloud, has racked up an impressive 28.7B views on Tiktok. Featuring lavender blossom and bergamot, alongside edible notes such as crème de coconut and praline, it imbues a thoughtful, artistic expression of positivity and happiness.
Missing Person by Phlur has exploded on TikTok, with 2.2B views of videos around the perfume, some of which claim it “smells of love” while others cry at how the blend of flowers and musk reminds them of a loved one.
Despite being created seven years ago, Maison Francis Kurkdjian Baccarat Rouge 540 is like catnip to TikTok users with search around the term amassing 364.1 million and countless gushing reviews of its heady blend of warm woods, jasmine and saffron spice.
The iconic fashion house scents also have a cult following on TikTok, including the fruity floral Chanel Chance. Miss Dior by Dior is another crowd pleaser. Why? It intwines freshness and sensuality with notes of smooth velvet rose, vanilla, benzoin, tonka bean and sandalwood. Think: a scent embroidered with a thousand shimmering colourful flowers. “All our senses are awakened by the sensuality of the new Miss Dior Eau de Parfum’s floral bouquet," François Demachy, Dior Perfumer-Creator told The Perfume Shop. "It celebrates the velvety and sensual Roses—heightened by a fresh Lily-of-the-Valley and spicy Peony—enveloped by a powdery Iris.”
Also making the cut? Yves Saint Laurent Black Opium (#blackopium has 260.3M views), and Burberry Her with 110.2M views.
What are the top 10 women's fragrances?
Keep scrolling to find out what perfumes are popular on TikTok, according to GLAMOUR editors…
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