It's not uncommon for a fashion house to launch a cosmetics range. Chanel, Dior, Givenchy have enjoyed vast success through their ranges of makeup, skincare and fragrance, and even newcomers to the beauty game Gucci and Hermes have launched to high praise and instant cult status. However, the high street's offerings have always left us feeling a little... meh. Usually an afterthought to the clothes, the makeup is unremarkable, the fragrances generic and the skincare, well, let's not go there. Recently, though, high street retailers have really upped their game. Take the array of brands (H&M, & Other Stories and Marks & Spencer) calling upon the world's most prestigious perfumers to create high-end scents at affordable prices. Now, fashion favourite Zara is launching a range of high-performance makeup products that promise to raise the game for colour and transform how we view high-street beauty as a whole.
The comprehensive and inclusive beauty range consists of a vast array of products from lipstick to highlighter to eyeshadows, that not only offer incredible pigment payoff, but are also clean (in this case, meaning vegan, cruelty-free and free-from mineral oils, silicones and petroleum.)
To create the range, the brand has collaborated with celebrated makeup artist Diane Kendall, who has created the runway looks for some of the most anticipated fashion shows in the world. "Our aim was to create something everyone regardless of skin colour, gender, age or personal style will want to use," Diane says. "I was so excited to collaborate with Zara on this, even more so because it was going to be consciously crafted."
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